I remember taking my graduate student, ChoEun, to Ralph’s, my closest grocery store in downtown Los Angeles. It was one of our “culture” lessons.
I tutored international graduate students who needed a bit of help with English and integrating into American life.
(Ironic, isn’t it? Considering I am not American but was teaching others the American way of life.)
I guided her to the peanut butter aisle. On cue, she gasped.
“This is all peanut butter?” she asked.
“Yep, welcome to America. The land of free choice,” I replied.
I had the same experience myself only three years before.
When I first walked into the peanut butter aisle, fresh off the proverbial boat, I was shocked by the variety and choice of peanut butter in American grocery stores.
Crunchy or smooth. Salted or unsalted. Roasted or raw. Organic or 100% natural.
I knew there was nothing like this in South Korean supermarkets. Rows and rows of peanut butter. Every combination you can think of.
And similarly, when you first decide to sign up for a CSA box, you too will be hit with many choices. How do you choose a service?